Madewell

Madewell is the sister company to JCrew seeming to specialize in the ever so popular hipster style. Their color palate for fall was really ugly I thought, but I stopped in anyway because I received a 15% discount postcard in the mail. Like free shopping. 
Turns out that their denim is soft. Jammy soft. No need to break in soft. Should I be ashamed to admit that I got two denim chambray shirts (different washes of course)? I am not! I love them! And the jeans- I just got one pair. But I'm already searching for the second.